樂山咨詢集團 BIPPO Advisory Group

不久前,樂山組織了一次特殊的親子考察活動。

樂山團隊的各位同事攜家人來到廣東肇慶市德慶縣,深入瞭解Mrs Bee 慈善基金會在當地運營的鄉村扶植項目

隨著壯年父母離鄉別井到城市發展謀生,他們的小孩子無奈被留在家鄉,由此衍生了大量的留守兒童成長、學業和情緒等問題。

Mrs. Bee 透過開發肇慶市德慶縣回龍鎮的養蜂及農產品產業,培訓產業相關技術,專門協助村民,提陞技能,增加收入,吸引更多婦女留在家鄉工作,同時能夠照顧老幼,從源頭幫助家庭,減少留守兒童。 Mrs Bee 農村家庭團聚計畫發起以來,收到了福布斯中國ESG創新企業評選等諸多認可,以及經濟日報等香港權威媒體的報道。

Mrs. Bee農村家庭團聚計畫的發起人關志康先生是道地的香港人,深耕大健康產業近20年,歷任斑馬健康董事,對於企業策劃策略深有研究。如今,他作為健康教育基金會主席,將更多的心力投入到慈善事業當中,並將香港的慈善理念及更為成熟的慈善項目經營方式帶到當地,讓因地制宜、智慧可持續的慈善扶貧項目Mrs.Bee在肇慶德慶落地生根並煥發出無限活力。

樂山對慈善事業向來關注。一方面,慈善板塊是家族辦公室服務中的重要組成部分。隨著越來越多的高淨值客戶希望在家族財富規劃中加入「慈善」板塊,以體現家族對於社會責任的承擔,回饋社會的同時也有助於加強家族凝聚力。樂山目前就有打理類似的慈善信託,並因應客戶的要求,去研究篩選資助針對扶持婦女兒童的特定慈善計畫。

另一方面,樂山內部團隊也一直在持續不斷地考察學習先進科學的慈善項目運營方式,並思考如何透過離岸信託、基金會等不同形式讓慈善更”長壽”、更有生命力;樂山亦希望盡我們自己的綿薄之力,幫助到更多有需要的人士,並不留餘力地傳播,讓更多人有意義、有價值的慈善項目為人所知。

本次造訪Mrs. Bee,我們透過親身體驗與計畫發起人&扶助對象交流深入了解香港模式的慈善項目如何實現“本地化”,與當地進行互融共生

交流中了解到,Mrs. Bee 慈善基金會在當地的慈善計畫著眼於三大板塊:為村民提供工作機會,關懷弱勢群體,以及推動鄉村振興。他們基於當地的風土特色,開發包裝具有本地優勢的助農項目,並引入科學的企業管理模式及先進的品牌營銷手段對農副產品進行宣傳,並在線銷售。

基於具體項目,Mrs. Bee也推出了蜂箱捐贈、水稻田贊助種植、皇帝柑果樹贊助種植、貧困家庭助學、雞苗助捐計劃、「小菜大用」蔬菜贊助種植、產品助銷等捐助計劃,供愛心人士參與,奉獻自己的一份力量。

簡介會

樂山來到升平村委會,參與Mrs.Bee項目簡介會,深入瞭解項目運作細節,並與受幫助的留守兒童家庭進行交流。

參觀廠房

通過引入現代化的技術及設備、科學的管理、有效的行銷及品牌包裝,當地生產的純天然有機蜂蜜搖身一變成為便攜式袋裝蜂蜜、可愛蜂蜜BB玩偶、蜂蜜護手霜等日常用品銷往內地及港澳,為當地居民切實增加了工作機會,並帶來了收入增長。

體驗皇帝柑採摘園

皇帝柑是當地的特色農產品之一,到訪的朋友可以親自下場採摘,選擇最合自己眼緣的那顆皇帝柑,更可以通過“皇帝柑果樹贊助種植”捐助計劃,認領一顆標記有自己名字的果樹,並定期收到豐收果實精心打包的禮盒。

恰逢新年將近,我們亦去到播植鎮中心小學進行「送溫暖·過暖冬」新年禮物包捐贈活動。 我們與參與活動的孩子們一起上了一堂美術課,和小同學們一同以“團圓”為主題繪畫,了解他們眼中對於家人團聚過新年的美好願望,並在課堂的最後,連同其他慈善機構一起,為孩子們送上冬衣與關懷。

播植鎮中心小學

因為學校離家較遠,許多小同學都需要住校。 Mrs. Bee 針對孩子生活學習、衣食住行當中的需求,定期推出如衣服、營養餐、棉被、鞋襪、學慣用品等慈善禮包,讓意欲説明的愛心人士能真正給孩子們送上他們需要的物品,更具實用性並杜絕浪費。

樂山的捐助善舉,亦被Mrs.Bee及當地政府認可,並被授予感謝狀。

樂山相信“授人以魚,不如授人以漁”,依據當地產業特色及生活習慣設計的綠色慈善項目,為當地創造就業,提高居民收入,吸引青壯勞力迴流,令慈善項目成為自給自足的良性自循環經濟體系,才能從根本上幫扶貧困地區,解決留守兒童和農村空心化等問題。

相关报道亦被记录于肇庆德庆播种镇政务公开平台。

(From left: Ms. Elizabeth Zheng, Managing Director of BIPPO Family Office; Mr. Jacky Kwan, Sponsor of the Mrs Bee Rural Family Reunion Program and Chairman of the Primary Care Education Foundation.)
(From left: Ms. Elizabeth Zheng, Managing Director of BIPPO Family Office; Mr. Jacky Kwan, Sponsor of the Mrs Bee Rural Family Reunion Program and Chairman of the Primary Care Education Foundation.)
Latest News

BIPPO Joins Hands with Mrs. Bee to Explore Sustainable Charitable Poverty Alleviation Operation Models

Date : 08/01/2025

Recently, BIPPO organized a unique parent-child exploration activity.

BIPPO team members, along with their families, traveled to Deqing County in Zhaoqing City, Guangdong Province, to closely investigate the rural support initiatives managed by the Mrs. Bee Charitable Foundation in the area.

As young parents leave their hometowns to seek work opportunities in cities, their children are inevitably left behind, resulting in numerous challenges related to their growth, education, and emotional well-being.

Mrs. Bee tackles this issue by developing the beekeeping and agricultural products industry in Huilong Town, Deqing County, Zhaoqing City. Through providing industry-specific skills training and supporting villagers in upgrading their capabilities and increasing their income, Mrs. Bee encourages more parents to stay in their hometowns. This enables them to work while caring for both the elderly and the young, and reducing the number of left-behind children. 

Since its inception, Mrs. Bee’s Rural Family Reunion Project has garnered significant recognition, including accolades such as the Forbes China ESG Innovative Enterprises award, and has been featured in prominent Hong Kong media outlets like HKET.

Mr. Jacky Kwan, the initiator of the Mrs. Bee Rural Family Reunion Project, a Hong Kong local, has been deeply involved in the health industry for nearly 20 years. He has previously served as founder and chairman of The Zebra Wellness Group and has extensive experience in corporate strategy planning. Currently, as the chairman of the Primary Care Education Foundation, he is devoting more of his efforts to charity, bringing Hong Kong’s philanthropic concepts and mature charity management models to the local area. This has enabled the Mrs. Bee project, an adaptive and sustainable charitable poverty alleviation initiative, to take root and thrive in the county, unleashing endless vitality.

BIPPO has always paid close attention to philanthropy. On one hand, charity is an important part of family office services as well as a part of BIPPO’s daily work. More and more HNW clients incorporate philanthropy into their family wealth planning to show a commitment to social responsibility, give back to society, and strengthen family bonds. BIPPO currently maintains similar charitable trusts. In response to client needs, BIPPO researches and selects specific charitable projects focused on supporting women and children for funding.

On the other hand, BIPPO’s internal team has been continuously exploring and learning advanced scientific methods for managing charitable projects. We are also reflecting on how to make philanthropy more “sustainable” and “enduring” through various forms, such as offshore trusts and foundations. BIPPO hopes to contribute its own efforts to help more people in need and actively promote meaningful and valuable charitable projects.

We gained a deeper understanding of how Hong Kong-style charitable projects achieve “localization” and integrate with the local community through firsthand experiences and conversations with the founder and beneficiaries.

Mrs. Bee’s local charitable initiatives is consist of three parts, providing job opportunities for villagers, supporting vulnerable groups, and promoting rural revitalization. Based on the local characteristics, they develop and package agricultural projects that leverage regional strengths. They also introduce scientific business management models and advanced brand marketing strategies to promote agricultural products online.

Several donation programs have been launched to allow people to participate and contribute their support, which include Beehive Donation, Rice Farmland Donation, Tangerine Tree DonationDonation to Poor Students, Chicken Donation, Vegetable Farming Donation, and Product Sales Assistance.

Project Briefing

BIPPO visited the Shengping Village Committee to participate in a project briefing session hosted by Mrs. Bee, gaining in-depth insights into the operational details of the initiative. The team also engaged in discussions with families of left-behind children supported by the program.

Organic Honey Factory Tour

By introducing modern technology and equipment, scientific management, effective marketing, and brand packaging, the locally produced pure natural organic honey has been transformed into convenient portable sachets, adorable honey-themed plush toys, honey-infused hand creams, and other everyday products. These items are now sold in mainland China, Hong Kong, and Macau, creating tangible job opportunities for local residents and driving income growth.

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