Recently, the Hong Kong Economic Times — one of Hong Kong’s most respected financial media outlets — released the 2024 Hong Kong Private Banking Directory. BIPPO Family Office was featured alongside many well-established local and international private banks, including HSBC, Bank of China (Hong Kong), BNP Paribas, UBS, and Morgan Stanley, among others.

The 2024 edition, published in both Chinese and English, is themed “Leveraging Wealth Growth Opportunities in GBA. Promoting Family Office Engagement in Philanthropy and Building a Green Finance Ecosystem.” The directory includes institutional profiles and service introductions of participating private banks, along with their insights on the development of private wealth management in 2024. In this edition, BIPPO Family Office shared its perspectives on Hong Kong’s unique advantages in attracting Chinese high-net-worth clients, and its vision for positioning the city as a preferred global hub for family offices. During the interview, Ms. Elizabeth Zheng, Founder and Managing Director of BIPPO Family Office, spoke with the Hong Kong Economic Times about how Hong Kong can strengthen its competitiveness and appeal to Chinese high-net-worth families.