近日，香港本土權威金融媒體之一 —— 香港經濟日報 推出《2024 香港私人銀行名錄》（2024 Hong Kong Private Banking Directory）。樂山家族辦公室與其他一眾深耕本土的知名大型私行，如滙豐、中銀香港、法巴、瑞銀、摩根士丹利等，被共同收錄其中。
2024名錄以“前迎灣區財富增長機遇 推動家辦投入慈善事業 助建綠色金融生態圈”為主題，雙語編撰。當中包含了對於各家私行的機構及服務介紹，並分享了他們對於2024私人財富管理的思考。樂山家族辦公室針對香港如何爭取華人高淨值客戶，在其中分享了自己關於香港優勢的看法。樂山家族辦公室首席執行官鄭姍姍女士接受採訪，針對如何立足香港打造華人高淨值客戶家族辦公室首選之地等問題，向香港經濟日報的記者透露分享了自己的看法。
![[Interview Feature] Ms. Elizabeth Zheng, Founder and Managing Director, BIPPO Family Office](https://www.bippoadvisor.com/wp-content/uploads/2024/10/C0_6083.jpg)
Recently, the Hong Kong Economic Times — one of Hong Kong’s most respected financial media outlets — released the 2024 Hong Kong Private Banking Directory. BIPPO Family Office was featured alongside many well-established local and international private banks, including HSBC, Bank of China (Hong Kong), BNP Paribas, UBS, and Morgan Stanley, among others.
The 2024 edition, published in both Chinese and English, is themed “Leveraging Wealth Growth Opportunities in GBA. Promoting Family Office Engagement in Philanthropy and Building a Green Finance Ecosystem.” The directory includes institutional profiles and service introductions of participating private banks, along with their insights on the development of private wealth management in 2024. In this edition, BIPPO Family Office shared its perspectives on Hong Kong’s unique advantages in attracting Chinese high-net-worth clients, and its vision for positioning the city as a preferred global hub for family offices. During the interview, Ms. Elizabeth Zheng, Founder and Managing Director of BIPPO Family Office, spoke with the Hong Kong Economic Times about how Hong Kong can strengthen its competitiveness and appeal to Chinese high-net-worth families.